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Designer Sunglasses – A Global Marketing Phenomenon
It's hard to imagine the likes of Bono, Posh Spice or Tom Cruise without their designer sunglasses wrapped around their face. Since the swinging sixties, British designers teamed up with opticians to launch designer shades – although it's estimated the first tinted glasses appeared in Roman times thanks to the need to protect our eyes from the sun. Now, fashion as much as function is a reason to wear sunglasses. The success of brands like Ray-Ban are very much down to their association to the world of movies. In the 50s, the Aviators – the most famous designer sunglasses in the world – were worn by the likes of Marlon Brando in iconic films such as The Wild One. It's not surprising that designer sunglasses became a global phenomenon thanks to this all-encompassing approach to marketing.
Designer Sunglasses – Life Through a Celebrity Lens
Being a celebrity demands certain criteria – good looks help, a degree of talent, confidence and of course, designer sunglasses. Celebrities live their lives in front of the camera lens. It's perhaps not surprising then that so many of them have that compulsory accessory in their celebrity wardrobe: designer sunglasses. Celebs love their shades. Big brand names such as Gucci, Prada, Police and Ray-Ban are staples in the pages of glossy magazines. And it's easy to see why: designer sunglasses look effortlessly cool and offer some protection from the intruding paparazzi.
Designer Sunglasses: Stars in Their Eyes
Anyone who wears Chanel, Prada or Gucci designer sunglasses in the evening has to be a celebrity dodging the flashing camera lights. The celebrity obsession with shades began in the 1960s when British designer Charles Goldsmith put names like Audrey Hepburn into his designer sunglasses. It started a trend in fashion where big designer houses vied to put film stars and musicians into their designer wear as a form of knock-out advertising. If Audrey Hepburn was wearing a certain pair of designer glasses, you can be sure legions of aspirational women would seek out her look. Charles Goldsmith is credited for creating designer sunglasses – a lucrative market in the fashion industry that has been built on powerful names like Ray-Ban, Chanel, Prada and Oakley. But it was his genius of matching up his shades with film stars that has endured today.
Looking for Designer Sunglasses? You’ll be spoilt for choice at Eyewear Brands
Eyewear Brands could save you up to 60% on high street prices for brands like Ray Ban or Oakley glasses, designer glasses and prescription sunglasses. Owned by practising Opticians with over 65 years of experience, Eyewear Brands have the right pair of Gucci glasses for you. Contact us for more information on: 08448 870 840 or email: info@eyewearbrands.com
For more detailed information on our designer brands click here - designer-sunglasses
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