Designer Glasses – Embracing Geek Chic

Seth Cohen from the cult teen TV show The OC has helped forge the unlikely rise of Geek Chic. Cohen has popularised preppy sports tops, a love of comic books and striped-t-shirts. But for the truly geeky aficionado, the look simply isn't complete without a set of designer glasses, albeit designer glasses that are pretending not to be designer or mainstream. It's something of an irony that the Ugly Betty glasses from the Channel 4 hit are supposed to be uncool and ugly, but they are in fact designer glasses and have spawned imitations as glasses-lovers seek out to copy her look.

Geek chic has entered the urban dictionary, it embraces stereotypical geeky characteristics – glasses, computers, comics and a love of sci-fi top the list. Although there is some scepticism as to whether those who embrace geek chic are in fact geeks, or just assimilating parts of the geek qualities in the name of fashion. Wearing glasses and embracing geek chic fashion is now well and truly established in the mainstream – Doctor Who actor David Tennant described his character's look as 'geek chic'.

Embracing Glasses: Hip to be Square

Aside from wearing designer glasses shaped to appear geeky – often featuring square shaped heavy black frames – an academic vibe is also aspired to: tank tops, t-shirts featuring computer in-jokes, and a mix of styles that incorporates everything from the hippy bohemian look to golfing gear. Vintage glasses and designer glasses that are vintage-inspired are hugely popular in the mainstream market as geek chic is assimilated into High Street fashions. Glasses designers follow the lead of street fashions and designer glasses have become more popular in magazine editorials and TV shows; it's now hip to be square.

Some put the geek chic craze down to the fact that the traditional nerds are in fact the ones who grew up to become dot.com millionaires – transforming their image with it. Wearing glasses and being a nerd, geek or dork was once tragically unhip, but has now become a source of pride. Some people who don't even need prescription glasses are investing in vintage designer glasses and using clear lenses just to get the geek chic look.

At Eyewear Brands you could save up to 60% off High Street prices for designer glasses and prescription designer sunglasses by shopping online. Eyewear Brands is the UK's number one online eye wear retailer for designer glasses, designer sunglasses and prescription sunglasses. Owned by qualified and practising Opticians with over 65 years' experience, Eyewear Brands stocks a wide choice of designer frames including Gucci, Miu Miu, Rayban and Prada. Shop online and see how you can find your dream glasses at a dream price, or contact us for more information, telephone:0845 2903088 or Email: info@eyewearbrands.com